December 4, 2023

26 July 2023, Kuala Lumpur

The 12th AFA Annual Conference reached its pinnacle on 26 July 2023, at Sasana Kijang, Bank Negara Malaysia, as financial professionals gathered to explore the theme of "Embrace Change and Transformation." The event not only featured insightful sessions from industry experts but also witnessed the soft launch of the prestigious YUSUF Award by YB Steven Sim Chee Keong, Deputy Finance Minister II.

Soft Launch of Yusuf Award by YB Steven Sim Chee Keong,Deputy Finance Minister II at the 12th AFA Annual Conference 2023 inSasana Kijang, Bank Negara Malaysia

YB Steven Sim Chee Keong, gracing the occasion as the Guest of Honour, set the tone for the conference with an address highlighting the government's commitment to fostering positive change and innovation within the financial sector.

The conference unfolded with engaging sessions by notable speakers, providing a comprehensive overview of crucial aspects of the financial industry.

1. Ms Doreen Fadli - Overview of Labuan Financial Service Authority

2. Mr John Chan - FA/FP Industry Outlook

3. Mr Apelles Poh - Pillars of Success of a Legendary Financial Adviser

4. Mr Alvin Yap - Trusted Adviser - Moving from High Net Worth to Ultra High Net Worth Market

5. Mr Mohamad Idham - Overview of YUSUF Award

The highlight of the event was the soft launch of the YUSUF Award, officiated by YB Steven Sim Chee Keong. The ceremony was witnessed by AFA EXCO members and participants, creating a symbolic moment as the Deputy Finance Minister II officially unveiled the award. The soft launch was marked by the resonating sound of a gong, signifying the beginning of a new era in recognizing excellence within the financial industry.

The conference not only provided a platform for networking but also facilitated interactive Q&A sessions, allowing participants to engage directly with the speakers and fostering a collaborative environment.

The 12th AFA Annual Conference 2023, with its insightful sessions and the symbolic launch of the YUSUF Award, served as a catalyst for positive change and transformation within the financial industry. Attendees left with a renewed sense of purpose, armed with knowledge and inspiration to drive their careers forward.

As the echoes of the gong resonate, signaling the soft launch of the YUSUF Award, the financial industry anticipates a future marked by excellence and innovation. The conference has set a high standard for future events, promising continued excellence in addressing the challenges and opportunities that lie ahead.