About Us

The Association of Financial Advisers (AFA) is an Association formed to represent all Approved Financial Advisers, Licensed Financial Planning firms and Corporate Unit Trust Advisers (CUTA) firms. AFA was approved by Registrar of Societies on 16 August 2012 with the support from Bank Negara Malaysia and the Securities Commission Malaysia.

AFA is the official association endorsed by the regulators to benchmark the industry best practice model and also to spearhead changes in the Malaysian financial landscape. This role is in line with the blueprints set out by Bank Negara Malaysia and the Securities Commission in the Financial Sector Master Plan and The Capital Market Master Plan respectively.

Our Purpose

Helping members to build their business

Our Vision

To be the most effective voice to represent all financial advisers in Malaysia

Our Mission

To develop professional strategies with members to make a difference in the lives of financial advisers

Our Philosophy

We are dedicated to transform lives through proper financial advise

OurObjective

To create professional, conducive and competitive environment for the licensed financial planning firm to serve the financial service industry.

To provide an interactive platform to all licensed financial planning firm members to address all practice issues, guidelines and latest development with the regulators.

To provide uniform standards and to uphold the best practices among members.