Mission and Objective

Helping members to build their business.

To be the most effective voice to represent all financial advisers in Malaysia.

To develop professional strategies with members to make a difference in the lives of financial advisers.

We are dedicated to transform lives through proper financial advise.

To create professional, conducive and competitive environment for the licensed financial firm to serve the financial industry.
To provide an interactive platform to all licensed financial firm members to address all practice issues, guidelines and latest development with the regulators.
To provide uniform standards and to uphold the best practices among members.
To provide a platform for all stakeholders to work together in growing the financial services industry.
To provide education and awareness platform to protect consumer and investors’ interest.